Private YouTube mastermind for founders
Make YouTube build your brand and your business.
Drew Hitchcock and Bo Hawkins teach the frameworks behind channels they have run to millions of views and subscribers, then help you use them to build attention, trust and demand.
Join The Engine RoomMillions of viewsearned by channels Drew and Bo have run
Millions of subscribersacross those channels
Two live sessionsa masterclass and office hours every month
Why channels stall
More uploads will not fix weak decisions.
Most stalled channels do not have an output problem. They have an idea, packaging or retention problem.
Channel decisionLive diagnosis
Audience retentionFind the decision behind the drop.
Stronger ideasSharper packagingA brand that compounds
The bigger asset
Attention can be bought. A trusted brand has to be built.
YouTube gives people hours with you before they ever buy. Done properly, your channel does more than generate views or leads. It makes you known, trusted and difficult to replace.
KnownThe name your market recognises.
TrustedHours of proof before the sales call.
ChosenDemand that does not depend on an ad.
Who leads it
Drew sees the channel. Bo sees the business.
YouTube systems
Drew Hitchcock
Analytical and systems-driven, with a sharp read on retention, audience behaviour and channel data.
Commercial strategy
Bo Hawkins
More than six years building channels through ideas, packaging and positioning that turn attention into trust, demand and revenue.
How membership works
A live masterclass and office hours. Every month.
90minutes
Live masterclass
Learn the framework on real channels.
Live breakdowns, questions and limited member hot seats.
60minutes
Office hours
Bring the decision you are stuck on.
Work it through live and leave with a clear next move.
Read this first
Built for people already operating.
You're in the right place if
You already publish, have an established business and want YouTube building your brand as well as contributing to it.
You're not if
You're starting from zero or want daily, done-for-you channel support.
Why this room is different
You can Google tactics. You cannot Google judgement.
People pay $50,000 a year for rooms built on recycled advice. The Engine Room is $5,000 for 12 months learning frameworks Drew and Bo use on active YouTube channels.
IdeasPackagingRetentionTrustRevenue
See how those decisions connect, then apply the thinking to build a brand people remember and a business they want to buy from.
Questions
Before you join.
When do the live sessions run?
Both sessions run live online once a month. Dates, times and timezone are confirmed before you join.
How does the payment work?
$5,000 USD covers the full 12-month membership and is paid once when you join. Nothing is charged again unless you choose to continue after the year.
Will my channel get a hot seat?
Hot seats are limited, so not every member is reviewed in every session. You still learn from every breakdown and can bring questions to office hours.
Will you work on my channel for me?
Drew and Bo teach, diagnose and give feedback live. Execution stays with you or your team.
Ready now?
I'VE HEARD ENOUGH. I NEED A SEAT NOW!
The Engine Room is an educational membership. Any examples of past performance are provided for context only. Individual results vary, and we do not guarantee channel growth, views, subscribers, leads, revenue, profit or any other business outcome.